New Year · 1 January

New Year giveaway: pick a winner from comments

SOM draws a winner from the comments and makes the New Year certificate: ready photos and videos for Stories.

Start the draw

3 giveaways a day free · up to 100 comments

This is the New Year certificate. Post it in Stories after the draw.

Try interactive sample draw

Why this date

A contest at the turn of the year, when the feed is already live

  • People are already in the feed

    A prize in the comments is a reason to stay on the post between greetings.

  • The entry is a comment

    One comment. SOM loads the post and draws. No spreadsheet.

  • Ready Stories

    After the draw you get a photo and a video in the New Year certificate.

How to run it

Three steps from the New Year post to the winner

New Year 2027 is Friday, 1 January. Publish in the last days of December and close entries on 31 December or 1 January. From 4 December through 19 January Stories can use the New Year certificate.

  1. 1

    Publish the prize and the rule

    Prize, one comment, deadline, and time zone in the post.

  2. 2

    Paste the link into SOM

    SOM loads the comments. Set winners and filter duplicates if needed.

  3. 3

    Post the result in Stories

    Share the ready photo and video. That file is the New Year certificate.

The same draw works on Instagram, TikTok, Facebook, YouTube, and Threads.

Post captions

Two captions you can adapt

Swap the prize, country, age, time zone, and rules link. Dates are the 2026–2027 example.

Feed post
New Year giveaway. One prize. One comment. Prize: [your prize] Who can enter: [country], [age] Starts: 28 December 2026, 12:00 [time zone] Last comment: 1 January 2027, 12:00 [time zone] Draw: 1 January 2027, 18:00 [time zone] One comment = one entry. SOM picks the winner from the comments. See it on the SOM page and in Stories. Rules: [your rules link]
Stories
New Year Prize: [your prize] [country] · [age] Starts 28 Dec, 12:00 Stops 1 Jan, 12:00 Draw 1 Jan, 18:00 [time zone] One comment = one entry Rules: [your rules link]

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What our clients say

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Questions

New Year giveaway questions

When should I publish a New Year giveaway?

In the last days of December 2026. Close entries on 31 December or 1 January 2027. From 4 December through 19 January the New Year certificate is available.

What counts as an entry?

A comment on the public post. SOM does not check purchases. It draws from comments it can load.

Which networks can I use?

Instagram, TikTok, Facebook, YouTube, and Threads. One link is one draw.

Is the giveaway free?

Up to 100 comments, three times a day, free. Larger posts use a pack.

Run the draw from the post link

Paste the New Year post, draw from the comments, and publish the ready Stories photo and video.