Black Friday · Cyber Monday
Black Friday giveaway: pick a winner from comments
SOM draws a winner from the comments and makes the Black Cyber certificate: ready photos and videos for Stories.
3 giveaways a day free · up to 100 comments
This is the Black Cyber certificate. Post it in Stories after the draw.
Try interactive sample drawWhy these days
A contest next to a sale people already look for
The feed is full of discounts
A prize in the comments is a reason to stop on your post when every other brand is posting a price.
The entry list is the comment list
Ask for one comment. SOM loads that post and draws from those comments. No spreadsheet of names.
Ready photos and videos for Stories
After the draw you get a photo and a video in the Black Cyber certificate. Post them so the winner is public.
How to run it
Three steps from the sale post to the winner
In 2026 Black Friday is 27 November and Cyber Monday is 30 November. Publish a few days before, and close entries on Friday or Monday. From 23 November through 3 December the Stories file uses the Black Cyber certificate.
- 1
Publish the prize and the rule
Say what the prize is, that one comment enters, and when entries close. Put the deadline and the time zone in the post.
- 2
Paste the link into SOM
SOM loads the comments. Set the winner count, and filter duplicates if the post asked for one person once.
- 3
Post the result in Stories
Share the ready photo and video. That file is the Black Cyber certificate. People see who won and that the names came from the comments.
The same draw works on Instagram, TikTok, Facebook, YouTube, and Threads.
Post captions
Two captions you can adapt
Swap the prize, the country, the age line, the time zone, and your rules link. Dates below are the 2026 example: open on 24 November, last comment on 27 November, draw on 30 November.
Black Friday is live. One prize. One comment. One name. Prize: [your prize] Who can enter: people in [country], [age] Starts: 24 November 2026, 12:00 [time zone] Last comment: 27 November 2026, 23:59 [time zone] We pick the winner: 30 November 2026, 12:00 [time zone] Leave one comment on this post. That comment is your entry. SOM picks the winner at random from the comments. Watch it on the SOM results page and in Stories. That file is the Black Cyber certificate. Rules: [your rules link]
Black Friday Prize: [your prize] [country] · [age] Starts 24 Nov, 12:00 Stops 27 Nov, 23:59 Draw 30 Nov, 12:00 [time zone] One comment = one entry Winner picked in SOM Rules: [your rules link]
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Questions
Black Friday giveaway questions
When should I publish a Black Friday giveaway?
A few days before 27 November 2026. Close entries on Friday or on Cyber Monday, 30 November. From 23 November through 3 December the Stories file uses the Black Cyber certificate.
What counts as an entry?
A comment on the public post. If you also want a purchase or a follow, say so in the rules. SOM draws from the comments it can load. It does not check orders.
Which networks can I use?
Instagram, TikTok, Facebook, YouTube, and Threads. One post link is one draw. A draw that joins several networks is a separate paid mode.
Is the giveaway free?
Posts with up to 100 comments can be drawn free, three times a day. Larger posts use a pack. The result includes ready photos and videos for Stories.
Other dates
Draws with a Stories certificate
Run the draw from the post link
Paste the sale post, draw from the comments, and publish the ready Stories photo and video.