Guide
How to pick a giveaway winner on Instagram, TikTok, Facebook, YouTube, and Threads
From sign-up to transparency certificate — without counting comments by hand.
Step by step
Five steps to a fair result
SOM automates the giveaway — you control rules and filters
Create an account or sign in
Sign in with Google or email. It takes under a minute — then you can run your first giveaway.
Add your post link
Copy your contest post URL from Instagram, TikTok, YouTube, Threads, or Facebook and paste it into SOM. Comments load automatically.
Set winners and filters
Choose how many winners you need and enable filters: duplicates, keywords, sponsor subscription checks.
Get the result
SOM picks winners at random. You get a list, a Stories animation, and a transparency certificate.
Export and finish
Review winner profiles, download the list, and close the giveaway in your account.
Multi-giveaway
Run a giveaway across several social networks at once
Combine comments from Instagram, TikTok, Facebook, YouTube, and Threads — one fair pool and a single result.
Sign in and add links from each network
After signing in, choose multi-giveaway mode and paste post links from Instagram, TikTok, Facebook, YouTube, or Threads. SOM detects each platform and loads comments.
Set rules and filters
Choose the number of winners, enable advanced filters, and preview each post. All participants from every network join one fair pool.
Get one unified result
SOM picks winners randomly, builds your announcement list, and prepares a Stories animation and transparency certificate — for several networks at once.
- Reach audiences on Instagram, TikTok, Facebook, YouTube, and Threads without manual merging
- One participant pool — fewer disputes from followers
- Built for mega-giveaways by brands, creators, and agencies
Multi-giveaway is a paid feature from the Mini plan. One link = one attempt from your package; you can pick a winner per connected network.
Videos
How to pick a winner
FAQ
FAQ about running a giveaway
How do I start a giveaway in SOM?
Paste a post link from Instagram, TikTok, Facebook, YouTube, or Threads, set the number of winners, and click Pick winner. SOM collects comments, applies filters, and selects winners randomly. Your first 3 giveaways per day are free.
How do I pick an Instagram giveaway winner?
Paste your giveaway post link into SOM. The service loads comments, removes duplicates (one entry per person), and randomly picks a winner. For Instagram, a business or creator account with Meta API access is usually required. You can share a transparency certificate in Stories.
How many free giveaways can I run per day?
Free plan: 3 giveaways per day, up to 100 comments each — full randomizer with duplicate filter and transparency certificate. For more comments or more daily giveaways, choose a paid package.
How are winners actually selected?
After comments load, SOM uses a cryptographically fair random algorithm. You can re-run or pick again if needed. Each result can include a transparency certificate for Stories or your post.
What participant filters does SOM support?
SOM removes duplicates (one person = one entry), can verify sponsor subscriptions per your rules, and lets you review winners before announcing. Works for small and large giveaways alike.
Why does Instagram need a business or creator account?
Meta's official API provides comment access only to business or creator accounts. This is a platform requirement that lets SOM load comments transparently and run fair giveaways.
Is SOM safe to use for Instagram giveaways?
Yes. SOM works via the official Meta API or from a public post link — no password storage. You control permissions. Every giveaway can include a transparency certificate for your audience.
How do I run a social media contest and pick a winner?
1) Publish giveaway rules on Instagram, TikTok, Facebook, YouTube, or Threads. 2) Paste the post link into SOM and set the number of winners. 3) SOM loads comments, applies filters, and picks winners with a fair random algorithm. 4) Announce results and optionally show a Stories animation or transparency certificate.
Ready to pick a winner?
3 giveaways per day free (up to 100 comments).No card required · start in a minute
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Transparency certificate · professional support