Singles’ Day · 11 November
11.11 giveaway: pick a winner from comments
SOM draws a winner from the comments and makes the 11.11 certificate: ready photos and videos for Stories.
3 giveaways a day free · up to 100 comments
This is the 11.11 certificate. Post it in Stories after the draw.
Try interactive sample drawWhy this date
A contest fits the day people are already shopping
The feed is full of discounts
A prize in the comments is a reason to stop on your post when every other brand is posting a sale.
The entry list is the comment list
Ask for one comment. SOM loads that post and draws from those comments, so you are not collecting names in a spreadsheet.
Ready photos and videos for Stories
SOM makes a photo and a video of the results in the 11.11 certificate. Post them in Stories so the winner is public.
How to run it
Three steps from the sale post to the winner
This year: Wednesday, 11 November 2026. Publish a few days before, and close entries on the 11th or the 12th. From 9 through 12 November the Stories photo and video use the 11.11 certificate.
- 1
Publish the prize and the rule
Say what the prize is, that one comment enters, and when entries close. 11 November or 12 November is enough. Put the deadline and the time zone in the post.
- 2
Paste the link into SOM
SOM loads the comments from Instagram, TikTok, Facebook, YouTube, or Threads. Set the winner count, and filter duplicates or a required word if the post asked for one.
- 3
Post the photo and video
Share the winner list and the ready Stories photo and video. That file is the 11.11 certificate. People see who won and that the draw came from the comments.
The same draw works on Instagram, TikTok, Facebook, YouTube, and Threads.
Post captions
Two captions you can adapt
Swap the prize, the country, the age line, the time zone, and your rules link. The dates below are the 2026 example: open on the 9th, last comment on the 11th, draw on the 12th.
11.11 is live. One prize. One comment. One name. Prize: [your prize] Who can enter: people in [country], [age] Starts: 9 November 2026, 12:00 [time zone] Last comment: 11 November 2026, 23:59 [time zone] We pick the winner: 12 November 2026, 12:00 [time zone] Leave one comment on this post. That comment is your entry. SOM picks the winner at random from the comments. Watch it in two places: the results page on SOM, and the ready photo and video in our Stories. That file is the 11.11 certificate. Rules for [country]: [your rules link]
11.11 drop Prize: [your prize] [country] · [age] Starts 9 Nov, 12:00 Stops 11 Nov, 23:59 Draw 12 Nov, 12:00 [time zone] One comment = one entry Winner picked in SOM See it on the SOM results page and in Stories Rules: [your rules link]
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Questions
11.11 giveaway questions
When should I publish an 11.11 giveaway?
A few days before 11 November, with entries closing on 11 or 12 November. In 2026, 11 November is a Wednesday. From 9 through 12 November the ready Stories photo and video use the 11.11 certificate.
What counts as an entry?
A comment on the public post. Write that in the caption. If you also want a purchase or a follow, say so in the rules. SOM draws from the comments it can load. It does not check orders.
Which networks can I use?
Instagram, TikTok, Facebook, YouTube, and Threads. One post link is one draw. A draw that joins several networks is a separate paid mode.
What do I post in Stories after the draw?
Ready photos and videos for Stories with the results. For 11.11 that file is the 11.11 certificate. People see who won and that the names came from the comments.
Can I copy the captions above?
Yes. Change the prize, the country, the age line, the time zone, and the rules link. Keep the start, the last comment, and the draw time. Keep SOM as the place that picks the winner, and both places people can watch: the SOM results page and Stories.
Is the 11.11 giveaway free?
Posts with up to 100 comments can be drawn free, three times a day. Larger posts use a pack. The result includes ready photos and videos for Stories, in the 11.11 certificate.
Run the 11.11 draw from the post link
Paste the sale post, draw from the comments, and publish the ready Stories photo and video. That file is the 11.11 certificate.