Blog

Latest articles

Stay on top of SMM trends and giveaway best practices

Celebrating Ivan Kupala: Giveaway Ideas with SOM

Ivan Kupala, celebrated on June 24, is one of the most vibrant and atmospheric holidays in Ukraine. It's a time for weaving wreaths, jumping over bonfires, folk festivities, and magical summer nights. For bloggers, brands, and businesses, Ivan Kupala is the perfect opportunity to host a themed giveaway on Instagram that captures audience attention and creates a festive mood. How to organize a creative and transparent contest that will be memorable? In this article, we share ideas for Ivan Kupala giveaways and show how the SOM service can help make them fair and effective. Ready to dive into the Kupala magic? Read on!

How to Run Giveaways on Instagram in 2026: A Step-by-Step Guide

How to run giveaways on Instagram in 2026: a step-by-step guide. Giveaways on Instagram remain a powerful tool for audience engagement, brand awareness, and interaction with followers. However, in 2026, Instagram has tightened its promotional requirements, necessitating greater attention to detail from organizers. This article outlines how to organize a giveaway that is not only effective but also complies with all current platform rules.