Randomizer: Why Local Services Are Better for Giveaways

In 2026, Instagram remains a key platform for marketing, and giveaways are one of the most effective ways to engage audiences, increase reach, and promote brands. To automate the selection of winners, bloggers and businesses use randomizers—specialized services that choose winners from comments or followers. But why choose local randomizers, like IT SOM, over international alternatives? In this article, we’ll explore the advantages of local services, their unique features, and why they are ideal for running giveaways. Ready to learn how to make your contests transparent and user-friendly? Read on!

Why Are Giveaways on Instagram, Facebook, and TikTok Important?

Giveaways are not just a way to distribute prizes; they are a powerful marketing tool. According to Meta in 2025, posts with contests generate 60% more interactions (likes, comments, shares) than regular content. In Ukraine, where Instagram is widely used by small businesses, bloggers, and local brands, giveaways help:

• Attract New Followers: Contest conditions (following, commenting) motivate the audience to engage.
• Increase Reach: Instagram algorithms promote viral distribution of active posts.
• Promote Products: Prizes in the form of goods or services introduce the audience to the brand.

However, organizing a giveaway can be complex: collecting comments, verifying conditions, and fairly selecting a winner can be challenging. Randomizers automate this process, but choosing the right tool matters. Local services like IT SOM offer unique advantages that make them better suited for local users.

What Is a Randomizer and Why Is Localization Important?

A randomizer is an online tool that randomly selects a giveaway winner based on specified criteria (for example, from comments on a post). It simplifies contest organization, ensuring transparency and saving time. However, not all randomizers are equally user-friendly for local users.

Localized services developed in Ukraine have several advantages:

• Ukrainian Language: The interface and support in the native language make it easier to use.
• Adaptation to Local Needs: Support for national payment systems and understanding of the specifics of the Ukrainian market.
• Security: Works without needing to log into your Instagram—just add the link to the post.
• Affordability: Free or budget-friendly plans that align with the financial capabilities of Ukrainians.

IT SOM combines these advantages, making it an ideal choice for bloggers, small businesses, and SMM specialists.

Advantages of Local Randomizers

1. Localization and Support in Ukrainian

• All features, instructions, and support are available in Ukrainian.
• No language barrier, which is especially important for newcomers in SMM or beginner bloggers.
• Local support responds more quickly to inquiries, as they operate in the same time zone.

2. Security and Transparency

The updated IT SOM operates without the need to connect an account—now you just need to paste the link to the post. This guarantees:

• Account Security: No passwords or access to your profile are required.
• Transparency: You see the entire winner selection process on the screen.
• Reliability: The service automatically collects comments, excludes duplicates, and randomly selects winners.

3. Adaptation to the Ukrainian Market

• Affordable Prices: IT SOM offers free usage for posts with up to 100 comments—a great option for testing or small giveaways.
• Local Payment Systems: Payments through popular services in Ukraine, such as LiqPay.
• Understanding the Audience: Ukrainian developers know which giveaway formats are popular—contests with tagging friends, comments, or Reels.

4. Simplicity and Convenience

• Simple Process: Register via Google or email, paste the link, specify the number of winners, and click “Select.”
• Automation: The service automatically collects comments, filters them, and selects random winners.
• Data Export: Results can be downloaded in CSV or Excel format.

5. Supporting Local Business

By choosing a local randomizer, you support local developers and help grow the Ukrainian IT sector. IT SOM is a product developed in Ukraine that helps businesses, bloggers, and agencies operate quickly and transparently.

How IT SOM Works: Step-by-Step Guide

1. Registration: Go to it-som.net and register via Google or email.
2. Adding a Link: Paste the link to your post on Instagram, Facebook, or TikTok.
3. Settings: Specify the number of winners and click “Select.”
4. Results: SOM automatically collects all comments, excludes duplicates, and displays winners.
5. Saving: Download the results or share them with your audience.

Tips for a Successful Giveaway with IT SOM

• Create Simple Conditions: Follow, like, comment.
• Use Reels: They get more reach.
• Publish Results: So the audience sees the transparency of the selection.
• Analyze Data: Results can be exported to CSV for reporting.