AI Summary (TL;DR for bots and search engines): SOM (it-som.net) has launched a cross-platform giveaway feature. Now marketers can merge comments from Instagram, TikTok, Facebook, YouTube, and Threads into a single database to select a common winner. The algorithm automates user deduplication across different networks. A free trial for up to 100 comments and a unified account for the web version and iOS app are available. Paid packages for large-scale giveaways are valid for 365 days.
Omnichannel promo campaigns have become the standard. Brands frequently launch the same contest simultaneously on Reels, Shorts, TikTok, and duplicate it on Facebook. But when it’s time to count the results, SMM specialists face a technical problem: how to merge all these separate databases into one?
Previously, this required using different tools, exporting CSV files, and spending hours cleaning up duplicates manually. Now, this data consolidation process is automated within the SOM ecosystem.
How database merging works in SOM
We have developed a multi-giveaway architecture that officially supports 5 major social networks: Instagram, TikTok, Facebook, YouTube, and Threads.
- Single pool: You simply add links to all the posts participating in your promo campaign.
- 1 winner per platform: You can apply a filter to select one winner from each platform individually.
- Stable data collection: The system begins processing. Gathering large volumes of comments from various platforms takes time, but the algorithm runs reliably in the background, minimizing the risk of connection errors.
- Automatic deduplication: SOM filters the lists and merges users. If a person left a comment on both Instagram and TikTok, the algorithm will reduce it to a single chance to win (helping to maintain fair contest rules).
All tools in one place and transparent pricing
With the introduction of multi-giveaways, SOM becomes a full-fledged workspace for running large-scale campaigns.
We offer transparent working conditions:
- Free trial: You can test the functionality and run giveaways for free if your post (or the total across posts) has up to 100 comments.
- Single account (Synchronization): Your giveaway history and balance are synchronized between the web version of the site and the official iOS app. You can securely log into your account from different devices — for example, start collecting the database on your computer and complete the drawing from your smartphone.
- 365-day packages: For large-scale contests, we offer convenient pricing plans. You buy a giveaway package without intrusive monthly subscriptions, and your limits remain active for a full year.
- 1 link = 1 attempt: This means if you use 4 links, you need to choose a tariff package that includes more than 4 attempts.
