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Stay on top of SMM trends and giveaway best practices
A massive study by the SOM team. Data that will change how you run social media contests. 17,289 contests 5,888 organizers 3.4M comments Nikita Makovsky Marketer and Founder of SOM • December 2025 NM Every marketer has asked: why do some Instagram giveaways collect thousands of comments while others go unnoticed? Why does a contest…
In 2025, giveaways on Instagram, TikTok, and Facebook remain one of the most effective ways to attract followers and boost engagement on social media. To choose winners fairly and without extra effort, there are online tools — randomizers — that do it automatically. We’ve gathered five of the most popular platforms that will help you…
In 2026, giveaways on Instagram, TikTok, and Facebook remain one of the most effective ways to attract followers and boost engagement. To select winners fairly and effortlessly, online randomizers automate the process. Here are five popular platforms to help you run giveaways for your audience.
How to select a winner from comments for free, without spending hours on manual counting and avoiding accusations of dishonesty? We finally have a solution thanks to the SOM service, which automates winner selection on social media platforms like Instagram, Facebook, and TikTok.
How to pick a winner from comments for free—without hours of manual counting or any accusations of unfairness? SOM is a Ukrainian service that automates winner selection on Instagram, Facebook and TikTok. You simply paste a link to the post—the service collects comments, removes duplicates, and randomly selects winners. No passwords or account access required,…
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SOM continues to evolve, making it easier for bloggers, businesses, and SMM professionals. Recent updates simplify social media giveaways.
In 2026, competition on Facebook has intensified: algorithms don't show all posts, making it hard to capture user attention. For businesses and bloggers, the challenge is clear: how to boost reach without large advertising budgets? One of the most effective methods is a Facebook giveaway. A well-organized giveaway can significantly increase post visibility, attract new followers, and create word-of-mouth buzz.
In 2026, Facebook giveaways continue to be a popular tool for audience engagement among businesses and influencers worldwide. They help gain new followers, boost page activity, and increase brand awareness. However, user demands for fairness are rising.
Facebook giveaways remain a popular promotion method. They gather dozens, sometimes hundreds of comments, attract new followers, and create engagement for businesses and influencers. However, contests often raise questions: is everything fair and properly organized? This article explores the most common mistakes in Facebook giveaways and how to avoid them for maximum benefit.
Running a giveaway on Facebook is simple: come up with a prize, write the rules, and post. The crucial part is a fair and transparent winner selection process. This is where participants often have doubts: "Was everything fair?" To avoid issues, more organizers are using SOM in 2026, which automates the process and ensures transparency.
Social media remains the primary venue for contests and giveaways. In Ukraine in 2026, the majority of prize draws are held on Facebook and Instagram. Both platforms have their own unique audiences, algorithms, and rules. But where is it more profitable to run your contest—Facebook or Instagram? f Facebook: Stability and Versatility Advantages: Large audience…
