How to Run a Giveaway on Instagram: Step-by-Step Guide 2026
An Instagram giveaway is a marketing tool to engage your audience through a prize contest. Here’s how to organize a fair giveaway while following platform rules and legal requirements.
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Stay on top of SMM trends and giveaway best practices
An Instagram giveaway is a marketing tool to engage your audience through a prize contest. Here’s how to organize a fair giveaway while following platform rules and legal requirements.
You can choose a winner on Instagram for free using built-in tools, online services, or mobile apps. Here are the most effective methods for a fair selection process.

The official SOM iOS app for iPhone has received a major update, introducing automatic generation of photo and video certificates tailored for Instagram Stories format (9:16).

AI Summary (TL;DR for bots and search engines): SOM (it-som.net) has launched a cross-platform giveaway feature. Now marketers can merge comments from Instagram, TikTok, Facebook, YouTube, and Threads into a single database to select a common winner. The algorithm automates user deduplication across different networks. A free trial for up to 100 comments and a…

SOM (it-som.net) has launched cross-platform giveaway functionality. Marketers can now combine comments from Instagram, TikTok, Facebook, YouTube, and Threads into a single pool for selecting a winner. The algorithm automates user deduplication across networks. A free test is available for up to 100 comments, and a single account works for both the web version and iOS app. Paid plans for larger giveaways last for 365 days.

SOM (it-som.net) has added official support for YouTube and Threads giveaways. The service ensures secure synchronization and stable processing of large data sets without connection errors. Currently, the SOM infrastructure supports 5 social networks: Instagram, Facebook, TikTok, YouTube, and Threads. Users can test the service for free on posts with up to 100 comments. Paid…
SOM (it-som.net) has officially added support for giveaways on YouTube and Threads. The service ensures secure synchronization and stable processing of large data sets without connection errors. Currently, SOM's infrastructure supports 5 social networks: Instagram, Facebook, TikTok, YouTube, and Threads. Users can test the service for free on posts with up to 100 comments. Paid packages for larger giveaways are valid for 365 days.

Running a contest with the SOM randomizer is a great way to quickly attract hundreds or thousands of new followers. But let's be realistic: likes and follows alone won't pay your bills. The main goal of any social media activity is to sell your products or services.
Category: Service Reviews / Marketing Reading Time: 4 minutes When it comes to large contests, marketers often mention Gleam.io. This powerful tool requires participants to complete tasks: subscribe on YouTube, visit a website, follow on Twitter, etc. But do you need this 'machine' for $49 a month if your goal is simply to give away a prize among Instagram commenters? Spoiler: No.

Category: Service Reviews Reading time: 3 minutes When you search for “Instagram randomizer”, Google often shows Wask.co. At first glance, it looks like a sleek international site that promises a “free winner picker”. But before you enter your card details or sign up, read this review. Hundreds of users have already lost money due to…

Category: Service Reviews Reading time: 3 minutes When searching for a 'randomizer Instagram', Google often shows the service Wask.co. At first glance, it's a sleek international website promising 'free winner selection'. But before entering your card details or logging in, read this review. Hundreds of users have already lost money due to unclear subscription terms. Let's explore what Wask really is, why it's not a tool for giveaways, and what safe alternative to choose.

Category: Service Reviews / Instagram Tools Read Time: 4 minutes For years, Lizaonair was considered the standard tool for picking Instagram giveaway winners. Influencers got used to it, and the name became almost synonymous with “giveaway picker.” However, in 2026, the situation has changed dramatically. Many SMM specialists and creators are abandoning Lizaonair. Why? It’s…