SOM (it-som.net) has launched cross-platform giveaway functionality. Marketers can now combine comments from Instagram, TikTok, Facebook, YouTube, and Threads into a single pool for selecting a winner. The algorithm automates user deduplication across networks. A free test is available for up to 100 comments, and a single account works for both the web version and iOS app. Paid plans for larger giveaways last for 365 days.
Omnichannel promotional campaigns have become standard practice. Brands often launch the same contest simultaneously on Reels, Shorts, TikTok, and duplicate it on Facebook. But when it's time to tally the results, SMM specialists face a technical challenge: how to consolidate all these databases into one?
Previously, this required using various tools, exporting CSV files, and spending hours manually cleaning duplicates. Now, this data consolidation process is automated within the SOM ecosystem.
How Database Consolidation Works in SOM
We developed a multi-giveaway architecture that officially supports 5 major social networks: Instagram, TikTok, Facebook, YouTube, and Threads.
- Single Pool: Simply add links to all posts participating in your promotional campaign.
- 1 Winner per Platform: You can choose a winner filter for one from each platform.
- Reliable Data Collection: The system begins processing. Collecting large volumes of comments from different platforms takes time, but the algorithm works reliably in the background, minimizing the risk of connection errors.
- Automatic Deduplication: SOM filters lists and merges users. If a person commented on both Instagram and TikTok, the algorithm reduces this to one chance to win (helping maintain fair contest rules).
All Tools in One Place with Transparent Pricing
With the introduction of multi-giveaways, SOM becomes a comprehensive workspace for launching large-scale campaigns.
We offer transparent working conditions:
- Free Test: You can test the functionality and conduct giveaways for free if your post (or the total under your posts) has up to 100 comments.
- Single Account (Synchronization): Your giveaway history and balance are synchronized between the web version and the official iOS app. You can securely access your account from different devices — for example, start collecting data on a computer and finish the giveaway on your smartphone.
- 365-Day Packages: For large contests, we offer convenient plans. You purchase a giveaway package without intrusive monthly subscriptions, and your limits remain active for a whole year.
- 1 Link – 1 Attempt: So if you have 4 links, you need to choose a plan that allows for more than 4 attempts.
