Instagram Giveaway Text: 5 Ready-Made Templates to Boost Engagement
You’ve picked an awesome prize, taken a great photo, but… don’t know what to write? The success of your giveaway depends 50% on the text. If the rules are confusing, people will just scroll past.
We’ve prepared 5 proven templates for different purposes. Just copy the text, insert your prize and date — and launch!
Important: Each template already includes a phrase about fair winner selection. This increases participants' trust.
Option #1: “Classic” (For Gaining Followers)
Perfect if your goal is to attract a new audience.
🔥 GIVING AWAY [PRIZE NAME]! 🔥
We decided to treat you and give away [Brief description of the prize]. The rules are super simple:
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Follow our page @your_login
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Like this post and the last 3.
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Tag a friend in the comments (unlimited comments, more comments = higher chances!).
🏆 Results: The winner will be chosen on [Date] at [Time] live using the service @it.som.service. Results will be published in Stories.
Good luck! Let’s go! 🚀
Option #2: “Useful” (For Stores and Brands)
This text helps not just to give away an item, but also to promote your product.
DREAM GIVEAWAY ✨
This [Product Name] has become a bestseller, and we want to give it to one of you! It’s perfect for [describe the benefit: walks, work, relaxation].
To receive the gift: ✅ Be subscribed to @your_shop ✅ Repost this post to your Stories tagging our shop (we’ll check!). ✅ Comment “I want the prize.”
🎁 Prize: [Full name and specifications] 📅 End: [Date]
The winner will be determined fairly through an independent service SOM. Delivery within the country is on us! 🇺🇦
Option #3: “Quick” (For 24-48 Hours)
Use this to quickly boost engagement before an important announcement or sale.
⚡️ QUICK GIVEAWAY! ⚡️ Only 24 hours!
We’re giving away [Gift Card/Money/Small Prize] among those who engage right now.
What do you need to do?
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Like this post.
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Any emoji in the comments 👇
Tomorrow at [Time], we’ll randomly choose a lucky winner. Don’t miss your chance!
Option #4: For Beauty Masters and Services
Emphasize that the prize can be gifted to a friend or used personally.
Ladies, this is for you! 🌸 Want to win [Free Manicure/Photo Session/Consultation]?
We know how important it is to find time for yourself. That’s why we’re giving away a procedure that will make your day better.
Participation conditions:
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Follow @master_beauty
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Tag a friend in the comments who would also be interested (a real person, not shops!).
The more friends you tag in separate comments, the closer you are to victory! We trust the fair winner selection to the service it-som.net.
Results will be announced on [Date]. Good luck! ✨
Option #5: Joint Giveaway (Collaboration)
When you conduct a contest together with another blogger or brand.
DOUBLE GIFT! 🎁🎁 We’ve teamed up with @partner_login to give you two awesome prizes:
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[Prize from you]
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[Prize from partner]
How to claim everything? ✔️ Follow us @your_login and the sponsor @partner_login (this is mandatory!). ✔️ Like the last 3 posts on both profiles. ✔️ Comment “I’m participating.”
The giveaway will take place on [Date]. The winner will receive both gifts! Good luck!
❗️ Mandatory Legal Disclaimer
To prevent Instagram from blocking your post, add this text at the very bottom (in small print or after the dots):
This contest is not sponsored, endorsed, or administered by Instagram (Meta). For all questions regarding organization, please send us a Direct message.
You’ve Launched the Contest. What’s Next?
When the post gathers 100, 500, or 10,000 comments, counting them manually becomes impossible. To choose a winner in 1 minute without upsetting your followers, use a professional tool.
