2 min read

SOM Update August 2026: New Features for Giveaways

SOM continues to evolve, making it easier for bloggers, businesses, and SMM professionals. Recent updates simplify social media giveaways.

The SOM service continues to evolve, becoming more user-friendly for bloggers, businesses, and SMM professionals. In recent months, we've implemented several important updates that make social media giveaways even simpler, faster, and more transparent.


Main Updates

1. No Instagram Login Required

You can now start a giveaway by simply pasting the link to your post—no need to log in. This saves time and makes the process straightforward, even for beginners.


2. New Pricing Structure

We have completely revamped our pricing, making it more flexible and beneficial.

  • Up to 100 comments—free.

  • Packages for 1 to 30 giveaways with discounts: the more you buy, the cheaper each becomes.


3. TikTok Support

You can now select winners not only on Instagram but also on TikTok. This opens new opportunities for bloggers and businesses actively promoting on this platform.


4. Facebook Support Coming Soon

We are working on integration with Facebook. Soon, you'll be able to run giveaways there as quickly and transparently as on other platforms.


5. Upcoming Features

  • Export Participant Lists. You will be able to download complete lists of comments—ideal for analytics and audits.

  • Results Story Design. A vibrant template will be automatically created for announcing winners in Stories.


6. New Personal Dashboard

We've updated the interface, making it more user-friendly and intuitive. Now all your giveaways, results, and history are accessible in just a few clicks.


FAQ

Can I test the service for free?

Yes, SOM allows you to run giveaways with up to 100 comments completely free of charge.

Which social media platforms are currently supported?

Instagram and TikTok. Facebook support will be added soon.

Will there be more updates?

Absolutely! We plan to regularly release new features and promotional offers.


The updates in SOM for 2026 further enhance the service as a powerful tool for fair and quick giveaways on social media. Fewer unnecessary steps, new opportunities, and a convenient interface will help bloggers and businesses run contests as effectively as possible.

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