New Ukrainian Service Selects Instagram Comment Winners for Free
How to choose a winner from comments for free — without spending hours counting manually and avoiding accusations of unfairness?
At last, we have a solution to this problem thanks to the Ukrainian service SOM, which automates winner selection on
Instagram, Facebook, and TikTok.
If you regularly run Instagram giveaways or are planning your first Instagram giveaway, this service will become your indispensable assistant.
SOM allows you to run up to 3 free giveaways per day for posts with up to 100 comments.
Registration takes less than a minute via Google or e-mail.
Importantly, SOM never asks for passwords, does not store personal data, and does not interfere with your accounts.
For small businesses and beginner bloggers, the free list randomizer is especially useful — perfect for small contests or internal lotteries.
Want to learn more about how to use this innovative Ukrainian service to run fair and transparent giveaways?
This article explores all the features of SOM and how it helps you engage your audience effectively.
SOM Launches a Free Service for Selecting Winners
The Ukrainian online service SOM has officially launched, offering an innovative solution for social media giveaways.
The platform was developed specifically for Ukrainian users, featuring full localization and an intuitive interface
([1]).
SOM is a modern tool developed by Ukrainian experts in technology and SMM that automates winner selection on Instagram, Facebook, and TikTok
([3]).
The system works via the official Meta API, ensuring the security and legality of the process.
It never asks for passwords or direct access to user accounts ([4]).
Once you paste a post link, the system automatically:
- Collects all comments under the publication
- Removes duplicates for fair selection
- Randomly selects the winner
- Allows exporting results in CSV or Excel
Users can test all functions for free — up to three giveaways daily with up to 100 comments.
Even without registration, a free list randomizer is available for small contests.
Registration takes less than a minute through Google or email, and you can connect a business or creator Instagram account for full functionality.
How SOM Selects Winners from Instagram Comments
SOM uses the official Meta API to collect comments, ensuring legality and stable access.
Once you paste a post link, the algorithm automatically gathers all comments, including replies, and filters out duplicates
([6]).
When you click “Choose Winner,” the system instantly and randomly selects one comment.
If needed, you can rerun the draw to pick new winners.
You can also manually exclude certain comments if the participant didn’t meet the contest rules.
SOM supports Instagram, TikTok, and Facebook equally — simply paste a post link, select how many winners you want,
and download your results in CSV or Excel.
You can also use the free randomizer tool for quick selections without login.
Launching a Giveaway in SOM: Step by Step
- Register via Google or e-mail (takes less than a minute)
- Paste the Instagram, Facebook, or TikTok post URL
- Select how many winners you need
- Click “Choose Winner” — the system handles everything automatically
Free users can run up to 3 giveaways per day with up to 100 comments.
Results can be exported for transparency or shared with your audience.
Free Features
- Up to 3 giveaways per day
- Support for posts with up to 100 comments
- Free list randomizer (no account required)
- Automatic duplicate removal
- CSV and Excel export
These features are ideal for small brands, bloggers, or anyone testing SOM before upgrading.
Even in free mode, results remain random and transparent.
Paid Plans and Extended Features
Paid SOM plans remove limits and include:
- Unlimited comments per post
- Monthly subscription for 30 giveaways
- Priority support
- Advanced analytics and export
Paid plans are best suited for brands, agencies, and influencers who regularly run giveaways or handle large campaigns
([7]).
Comparison: SOM vs. Other Tools
Compared to Random.org, which requires manual data input, SOM automates the entire process
and supports official Meta integration. Random.org remains free but lacks automation, filtering, and social media connectivity.
Another well-known tool, You To Gift,
is no longer active, while SOM fully replaces its functionality with local support and regular updates.
Transparency and Fairness
Transparency is crucial for audience trust.
Always publish giveaway results openly — in posts, Stories, or even a Live stream.
SOM allows downloading reports or even recording the draw process to demonstrate fairness
([18]).
Who Can Benefit from SOM
Brands & Agencies: Regular giveaways improve engagement and visibility. SOM simplifies and documents every draw.
Bloggers & Influencers: Maintain audience trust with transparent, automated selection — a must for collaborations
([21]).
SMM Specialists: Integrate SOM into your campaign calendars for measurable, safe engagement growth
([23]).
Conclusion
The Ukrainian service SOM opens new possibilities for everyone running social media giveaways.
Its free plan covers up to 3 giveaways per day and 100 comments per post, perfect for small businesses and creators.
SOM operates through the official Meta API, ensuring security and privacy — no passwords or personal data required.
The fully localized Ukrainian interface makes it accessible and user-friendly compared to foreign alternatives.
Most importantly, SOM guarantees transparent and fair winner selection.
Automatic duplicate removal and exportable results build trust with audiences and simplify reporting.
Whether you’re organizing your first Instagram giveaway or managing professional campaigns,
SOM is your reliable partner for fair, transparent, and easy winner selection.
Sources:
[1] – https://obsmm.com.ua/instagram/yak-pravilno-provesty-rozhigrash-v-instagram/
[2] – https://webpromoexperts.net/ua/blog/hestegi-dla-instagrama-instrukcia-po-primeneniu/
[3] – https://para.agency/smm
[4] – https://uaweb.ua/publication/ukrainian-alternative-to-foreign-randomizers-meet-som.html
[5] – https://it-som.net/ru/random/
[6] – https://vlada-rykova.com/obzor-servisa-you-to-gift/
[7] – https://aboutmarketing.info/internet-marketynh/instrumenty/yak-provesty-giveaway-bez-stresu-ukrayinskyy-servis-som-robyt-use-za-vas/
[8] – https://bizmag.com.ua/som-servis-dlya-rozigrashiv-u-soczmerezhah/
[9] – https://uk.in.ua/posts/yak-provodyty-rozigrash-v-instagrami-realnyj-pryklad-i-porady/
[10] – https://www.promodo.ua/blog/inflyuens-marketing-yak-pidibrati-blogeriv-dlya-efektivnih-kolaboraciy
[11] – https://founder.ua/article/ukrainian-alternative-to-foreign-randomizers-meet-som
[12] – https://it-som.net/
[13] – https://www.management.com.ua/partners/2025/10/22/ukrayinskij-servis-som-rozigrash-u-sotsmerezhah-bez-klopotu/
[14] – https://marketer.ua/ru/top-3-services-for-fair-selection-of-winners-in-ukraine/
[15] – https://it-som.net/2025/05/01/top-5-sposobiv-provestu-rozigrash-it-som/
[16] – https://vlada-rykova.com/servisy-dlya-konkursov-v-instagram/
[17] – https://it-som.net/2024/10/11/randomizer-online/
[18] – https://sendpulse.ua/blog/instagram-contest
[19] – https://q-team.events/blog/yak-provesti-rozigrash-priziv
[20] – https://it-som.net/2024/10/11/yak-provodyty-chesni-rozygrashi-v-instagram-za-dopomohoyu-onlayn-randomayzera/
[21] – https://business.diia.gov.ua/history-of-success/brendy-ta-blohery-yak-biznesu-efektyvno-spivpratsiuvaty-z-infliuenseramy
[22] – https://uaateam.agency/services/smm-prosuvannya/
[23] – https://mixdigital.agency/ua/blog/smm-strategiya-dlya-brendu/
