SOM launches a free service for winner selection

The Ukrainian online service SOM has officially launched, offering an innovative solution for running giveaways on social media. The team introduced a platform built specifically for Ukrainian users, fully localized in Ukrainian and with an intuitive interface.

To begin with, SOM is a modern tool developed by Ukrainian tech and SMM specialists that automates winner selection on Instagram, Facebook and TikTok. The team combined its experience to create a product tailored to the needs of the Ukrainian market and a worthy alternative to foreign solutions.

The key feature of the service is that it works without granting access to your account, ensuring safety and compliance. SOM doesn’t ask for passwords, doesn’t connect directly to accounts, and doesn’t require access to users’ personal data. All you need to do is paste the link to the giveaway post, and the system automatically:

• collects all comments under the post;
• excludes duplicates for a fair draw;
• selects a winner at random;
• allows you to export results for reporting.

Users can also test all features for free. SOM allows you to pick a winner on any post with up to 100 comments—up to 3 times a day for free. This lets you fully evaluate the platform before deciding to pay.

Specifically, the free plan includes up to 3 giveaways per day for posts capped at 100 comments. Additionally, even without creating an account you can use the free list randomizer—ideal for small contests or internal lotteries: Free list randomizer

How SOM picks a winner from Instagram comments

The technical side of SOM reveals a deliberate approach to winner selection that ensures maximum transparency and fairness. Let’s take a closer look at how this Ukrainian giveaway tool works.

Comment collection algorithm

After you paste a link to the post, the SOM algorithm automatically:

• collects all comments under the post, including threaded replies;
• accounts for comments by the post author if they are allowed to participate;
• handles even large volumes of comments without freezes or errors.

First and foremost, data security is a priority. The service does not request passwords, does not store users’ personal data, and does not interfere with your accounts. You simply provide a link to the post, and processing happens on the service side without accessing your profile.

Random selection without duplicates

A SOM hallmark is that the system automatically detects and excludes repeated comments from the same user. Once comment loading is complete, you click “Pick a winner,” and the system instantly and randomly selects one of the comments that has not yet won. You can repeat this until you’ve chosen the required number of winners.

If a winner doesn’t meet the rules or is unreachable, you can re-pick a new winner with one click—the system will automatically exclude the previous comment from the pool. If needed, you can also manually exclude certain comments—for example, if a participant didn’t fulfill the contest conditions.

Support for Instagram, TikTok and Facebook

While the main scenario is comment-based selection, SOM also works with Facebook and TikTok. The process is the same across platforms:

1. Sign in with Google or create an account via e-mail;
2. Paste a post link from Instagram, Facebook or TikTok;
3. Specify the number of winners;
4. The service automatically collects comments, removes duplicates, and selects winners at random.

You can export giveaway results in CSV or Excel for reporting and transparency. For quick tasks there’s a list randomizer—it even works without an account: Free list randomizer

What you need to launch a giveaway via SOM

Launching with SOM is strikingly simple—just follow the basics, no special technical skills needed:

Sign up with Google or e-mail

Before you begin, create an account: quick Google login or sign up via e-mail and password. Registration takes under a minute and lets you jump straight to the main task—picking winners. The service never asks for social network passwords and never accesses your accounts.

Paste the post link

Add the giveaway post link: open the post on Instagram, Facebook or TikTok, copy the URL, and paste it into the corresponding field on SOM. Supported:

• standard posts (photo, video);
• Reels.

For proper operation: comments must be enabled; there must be at least one comment; the number of comments must be no less than the number of winners.

Choose the number of winners

Specify how many winners you need and click “Pick a winner.” The algorithm randomly selects comments that haven’t won yet until the specified amount is reached. Free mode limits apply: up to 100 comments per post and up to 3 giveaways per day. After completion, CSV/Excel export is available.

Which features are free

Up to 3 giveaways per day

Run up to three full winner selections daily—free for posts with up to 100 comments. This lets you engage your audience regularly, test mechanics, and assess the service’s effectiveness.

List randomizer without an account

A standalone tool for small giveaways or internal lotteries—no registration. Just paste a participant list, set the number of winners, and get an unbiased random result. Try it: Free list randomizer

Support for posts with up to 100 comments

The free mode lets you pick a winner from comments at no cost if the total does not exceed 100. Core features include automatic comment collection, duplicate removal, random selection, and result export.

What paid plans unlock

For ongoing activity, paid plans remove free-mode limits and suit large-scale campaigns:

• Unlimited comments per post;
• Full feature set with no technical caps;
• Multiple reruns (handy for several prizes/waves);
• Priority support.

Pack-based pricing (Single / Mini Pack / Smart / Pro Pack) lets you plan activities flexibly—aligned with a brand or agency content calendar.

How SOM differs from other giveaway tools

Comparison with Random.org

Random.org is a well-known random number generator, but it doesn’t integrate with social networks: you must load lists manually, there’s no duplicate removal, and the interface is in English. SOM automatically gathers comments, removes duplicates, picks winners, and provides export—tailored for social media and scale.

Comparison with You To Gift

You To Gift used to be popular but is currently unavailable; its creators recommended switching to SOM. Unlike approaches focused on checking likes/subscriptions, SOM emphasizes simple and transparent comment-based winner selection and offers a free mode (3/day, up to 100 comments).

Advantages of a Ukrainian interface

How to ensure giveaway transparency on Instagram

Publish the results

Announce winners publicly: a separate post with tags, Stories, and a comment under the original post. If possible—go live or share a saved recap.

Screenshots or video of the process

If you don’t stream, record the selection via video/screens and share it. Exporting results to CSV/Excel from SOM also builds trust.

Use hashtags for reach

Apply relevant tags (#giveaway, local equivalents like #розіграш, #розіграшіукраїна, etc.), ensure your branded tag is unique, and avoid copy-pasting the exact same set on every post. Tags can go in the post body or in a comment from the account owner.

Who should use SOM and how to integrate it into strategy

Brands and marketing agencies

Run regular activities with transparent mechanics and quick reporting. Integrate into your content calendar, analyze performance, and scale up. Giveaways automated by SOM become part of an SMM strategy with clear engagement, reach, and follower growth metrics.

Bloggers and influencers

A fair draw improves trust and conversions from recommendations. SOM is a practical tool to sustain audience interaction when transparency matters more than theatrics. Automation saves time and reduces the risk of “manual pick” accusations.

SMM specialists

A tool for automation within a holistic SMM strategy: giveaways in peak hours, A/B testing mechanics, regular reach/ER analysis. Quickly wrap up results, publish them, and move on to the next activity.

Conclusion

The Ukrainian service SOM opens up new possibilities for anyone running social media giveaways. Its free feature set (up to 3 giveaways/day, up to 100 comments) makes it accessible for beginners and small businesses, while paid plans provide flexibility for brands and agencies.

Security first: no passwords, no account access—just a post link and an automatic, fair draw. Result export helps you communicate outcomes transparently and keep records for reporting.

At last, picking a winner from comments for free, quickly, and transparently is a reality for Ukrainian social media users.

Try SOM: https://it-som.net/ | Free list randomizer: Free list randomizer

FAQ: Frequently asked questions

Is picking a winner with SOM free?

Yes. There’s a free mode: up to 3 giveaways per day for posts with up to 100 comments, plus a separate free list randomizer without registration.

Do I need to connect an Instagram account or share passwords?

No. SOM works without logins or access—you just paste a post link, and the service automatically gathers comments and picks winners.

Which social networks does SOM support?

Instagram, Facebook and TikTok. The flow is the same: link → comments → random selection → export.

Can I export the results?

Yes. You can export winner selection results to CSV or Excel for reporting and public summaries.