Top 5 Ways to Choose Winners in Instagram Giveaways (2025): SOM, Rando, and Alternatives

In 2025, social media giveaways remain one of the most powerful tools for audience engagement, brand growth, and building trust with followers. But as giveaways become more common, fairness and transparency have become essential. How can you choose winners quickly, securely, and without risking your account?

This guide presents five of the most effective ways to pick winners on Instagram — including two Ukrainian-made tools, SOM and Rando, that have already set a new standard among marketers.

1. SOM — Ukrainian web service for automatic winner selection

SOM is a Ukrainian online platform developed by a team of marketers and engineers. It allows users to choose winners from Instagram, Facebook, and TikTok giveaways without connecting accounts or sharing passwords.

How SOM Works

1. Log in with Google or create an account via e-mail.
2. Paste the link to your post from Instagram, Facebook, or TikTok.
3. Select how many winners you need.
4. The system automatically collects all comments, removes duplicates, and randomly picks the winners.
5. Export results in CSV or Excel format.

Key Advantages:

• Works safely without connecting social accounts.
• Full transparency and random selection process.
• Ukrainian interface and local payment systems supported.
• Free testing — up to 100 comments per post.
• Free list randomizer
• Partners ofer

  Best for: marketers, SMM specialists, small businesses, and influencers who run giveaways regularly and value security and speed.

2. Rando — Telegram service for quick giveaways

Rando is a Telegram-based tool that helps you select winners directly in chat. No apps or integrations required — just paste your Instagram post link and click “Pick Winner.”

Advantages:

• No registration needed.
• Simple Telegram interface.
• Ukrainian language supported.
• Perfect for bloggers and small businesses who need quick results.

Feature highlight: Up to 10 winner selections per giveaway — ideal for checking contest rules and participant validity.

3. Random.org — classic randomizer for manual selection

Random.org has been a trusted random number generator since 1998. It uses atmospheric noise to ensure real randomness but doesn’t integrate with Instagram or Facebook directly.

Advantages:

• Completely free to use.
• Accurate random results.
• Can record the process for transparency.

Disadvantages:

• Requires manual data entry.
• Not suitable for large-scale giveaways.

4. International giveaway platforms

If you manage global campaigns, you can use international tools like Woobox, CommentPicker, or Easypromos. These services help pick winners based on comments, likes, or mentions.

Advantages:

• Wide variety of features.
• Some free versions available.

Disadvantages:

• Mostly in English.
• Some platforms may not be secure — check reviews before use.
• Limited support for local (Ukrainian) payments.

5. Manual winner selection — for small contests

If you prefer full control or have a small audience, you can manually choose the winner:

• Collect all comments in a spreadsheet.
• Assign a number to each entry.
• Use Random.org to pick a random number.
• Record the process on video for transparency.

Free and simple, but time-consuming.

Comparison Table

Conclusion

In 2025, Ukrainian platforms have proven to be reliable and transparent tools for social media giveaways. SOM is the best choice for businesses and marketing teams that value security, automation, and simplicity. Rando is ideal for fast Telegram-based contests, while Random.org remains a great manual solution.

No matter your contest size, transparency is key to earning trust.
Try SOM or Rando for free and see how easy it is to pick winners — without stress or risks.